Our Vision
The Future of Artificial Intelligence
the future of artificial intelligence
How can we leverage artificial intelligence to drive business outcomes? We’re interested in business automation and MarTech companies.
Business Automation
Businesses are using AI to automate mundane tasks, manage data more efficiently, predict trends and customer behaviors, and even develop new products. As AI continues to become smarter and more sophisticated, it will increase efficiency in our workplaces like never before.
The barrier to entry to starting a business is at an all-time low, and with more and more products and services coming to market, we’re seeing increased competition. Keeping this in mind, we expect to see innovation and creativity as the keys to unlocking market share.
MarTech
Marketing technology (MarTech) is becoming more sophisticated than ever as AI is used to automate and optimize marketing initiatives. AI can now analyze data and customer behaviors, allowing marketers to tailor campaigns for the right audience at the right time.
With the level of personalization we can expect in the coming decade, we believe that we will see a fundamental restructuring of websites as we see it. Websites will deliver the most helpful content to a customer browsing their website, the same way that a social media feed delivers the most delightful content to a user.
Data-driven marketing will become a core competency for businesses to stay competitive. The more data a business collects on its customers, and the more sophisticated its AI-based analytics become, the better it will be able to engage them and drive more revenue.